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Hi, I'm Mélina — a designer and art director focused on bringing meaningful and engaging ideas to life. My work supports quality brands through a thoughtful balance of design and strategy.
Loblaw Digital for Shoppers Drug Mart
Concept, Design, Motion Design & Art Direction
Loblaw Digital is the tech innovation hub and digital arm of Canada's largest retailer, Loblaw Companies Limited. As a digital designer, I work across all creative touchpoints within e-commerce. I design assets for media and 360° campaigns, email newsletters, and social media, maintaining visual consistency while adapting creative to each platform’s goals and constraints.
Janey
Janey is a contemporary art gallery located in Cambridge, Canada. Collaborating closely with the owner, I created a brand identity that adapts across print and digital for gallery programming and fair exhibitions.
Brand Identity
N26 Digital Bank
Conception, Design & Art Direction
N26 is a mobile bank based in Berlin, Germany. With 8 million customers and presence 24 countries, it is considered a leader in the fintech industry.
As a brand designer within the Creative Studio at N26, I worked on a multitude of projects for platforms such as social campaigns, email campaigns, website, packaging, OOH, video, and 3D.
Product Launch — N26 International Premium Bank Account
Social Campaign — Month of N
Social Media Campaign — N26 France
Packaging — N26 Standard Account
OOH Campaign - N26 France
Selection of projects completed for product launches and campaigns within the Creative Studio at N26
N26 x Headspace Partnership
Manage your budget like a pro
00:15
Get paid up to 2 days early
00:15
How to put money aside
00:15
Withdraw money with CASH26 - this is how it works!
00:15
Video Campaign— N26 Testimonials
Lara Cardoso
Brand Identity
Lara Cardoso specializes in social media strategy, community management, and content creation for conscientious lifestyle brands. The hand-lettered logo is inspired by organic shapes and links her initials. While working closely with Lara, we ensured that the branding is elegant, versatile, and highly personalized.
Zine — Antidote
Concept, Design & Copy
From conception to completion, Antidote was completed as part of my undergraduate capstone project. Antidote is a Canadian zine that focuses on the conscious consumerism of fashion. It aims to raise awareness and educate consumers on the impacts of their garments on the purchasing, post-purchasing, and disposal levels.
Bespoke Billy
Brand Identity
Bespoke Billy is an at-home hair salon based in Ottawa, where the owner’s personality and the aesthetic of his home play a central role in the brand identity. The colour palette is drawn directly from the space itself, creating a cohesive connection between the physical environment and the online brand experience.
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